7 SIMPLE MARKETING TIPS

7 Simple Marketing Tips
Copyright 2005 Bob Leduc
http://BobLeduc.com

Here are 7 simple marketing tips to help you boost your
sales and profits quickly. All are easy to use and work for
any business.

Tip 1:
You can constantly improve the effectiveness of your
advertising by allocating 80 percent of your advertising
budget to proven promotions and 20 percent to testing new
things. When something new works better than your proven
promotions, move it to the 80 percent group and start
testing something else in the 20 percent category.

Tip 2:
Customers are usually receptive to more offers from you
immediately after they buy. Follow up every sale with
another offer for a product or service related to the one
they just bought. Many will accept your offer ...producing
an easy sale for you.

Tip 3:
Make your sales presentation more believable (and more
effective) by converting general statements into specific
descriptions. Instead of "quick and easy", explain exactly
how quick and how easy. Also, reduce round numbers like "15
pounds" into specific odd numbers like "13.7 pounds". It
sounds more authentic.

Tip 4:
Most people are more interested in getting value for their
money than in getting a bargain. Find some low-cost ways to
enhance the perceived value of your product or service. Then
test raising your price. Don't be surprised if both your
sales and your profit margin go up.

Tip 5:
Search for and test some alternative marketing methods you
may be overlooking. That's how one internet marketer
discovered direct mail postcards. They proved to be a highly
effective and very low-cost way to generate traffic to her
web site. Plus they conceal her marketing efforts from
competitors who can see (and copy) what she does online.

Tip 6:
You can make your sales message more effective by presenting
everything in terms of the benefit it provides to customers.
For example, don't just list testimonials from satisfied
customers. Point out that those testimonials prove you have
an established history of delivering what you promise.

Tip 7:
Include a Questions and Answers page on your web site with
the answers to frequently asked questions. It enables
prospective customers to get instant answers to their
questions ...and reduces the number of questions you have to
answer yourself.

One More ...A Bonus Tip:
Avoid making any sales claim that sounds exaggerated ...even
if it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.

Each of these marketing tips reveals a simple, proven tactic
you can use to boost your sales and profits quickly. All 7
are easy to use ...and have proven highly effective for any
type of business.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV